Japanese hair straightening relies on a unique solution applied to hair, similar to a straight perm. This solution breaks down the hair's bonds that give it shape, allowing it to become pin-straight when the flat iron is applied. So, after hair has been analyzed to ensure it's in good enough condition to be treated and has been cleansed of any

The keratin craze began as a salon-only treatment that originated in Brazil as a semi-permanent straightening process for curly or frizzy hair, and came to the U.S. about 2007. (They were also known as Brazilian blow-outs.) Since then, the products have been improved, with some potentially dangerous chemicals removed, and now they’re often
Nexxus Keraphix Keratin Protein Hair Collection was specifically designed for severely damaged hair and split ends from bleaching, chemical styling, color treatments and heat. Infused with our exclusive PROTEINFUSION™ with Keratin Protein and Black Rice, these keratin hair products visibly heal signs of damage with the first use. New How Does Keratin Treatment Work on Curly Hair? A keratin treatment is a great way to smooth and soften curly locks. It infuses hair with an active ingredient called keratin that helps repair damage while sealing the cuticle. The keratin bonds with the hair and provides a protective coating that helps it become more manageable.
It Can Dry Out Your Strands. “Excessive chlorine exposure can cause structural impairment to the hair shaft, thus weakening it,” board-certified dermatologist Marnie B. Nussbaum, M.D. FAAD shares. “The chemicals found in chlorine will strip the natural oils from your hair and scalp, and this stripping adversely impacts the hair’s
Speaking to Marie Claire, Meri Kate O'Connor, a hairstylist and colorist, explained how the treatment works, saying, "A traditional keratin treatment aims to straighten the hair and usually involves a formaldehyde-releasing solution." She added, "It basically coats your hair cuticle like armor." Essentially, the solution enables your hair to
Virtue’s Curl Shampoo uses the brand’s Alpha Keratin 60ku, which mimics the hair’s natural keratin, to repair damage every time you use it. Ulta rating : 4.6/5 stars An Ulta reviewer says
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  • does keratin damage curly hair